Project goal: The Darker the Berry,
90-120 minute feature film, a comedy/ drama re “colorism.”
Production Team:
Producer, director, & writer:
Norman Kelley
Producer: TBD
Associate Producer: TBD
Associate Producer: TBD
Cinematographer: Dennis Boni
Editor: Adele Schmidt
Proposed budget: $1-2,000,000 (Modified Low Budget/SAG-Indie)
Status of Production: Script available
Production date: TBD
Creative Brief:
The Darker the Berry
Pitch: An exquisitely dark-skinned woman exposes her brother’s problem with her complexion – at his expense.
Tag line: “The story of a sweet woman in a sour world”
Setting: Washington, DC
Goals: To date, Hidden Figures (2016) has garnered over $100 million dollars. Girls Trip (2017) : over $100 million. Other than Precious (2009) there has not been a narrative film about an African American woman of a darker hue. While Precious was a successful film that accrued $63 million dollars worldwide, it still portrayed a black family within the black pathology motif. The Darker the Berry would represent an opportunity to present a new female heroine to the screen: Tisha McInness.
It would also represent an opportunity to produced a film about DC rather the Nation's Capitol.
Primary audience: Black female film-goers.
Secondary audience: black movie-goers.
Third audience: Independent film-goers.